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Why? Even on Reddit you can tell people are willing to risk their money on brands over ideas.
Dumb.
Makes more sense to buy up studios that already exist, especially when those studios are some of the best/some of the largest. You:
– Don’t have to worry about creating brand identity/building a fan base
– Don’t have to worry about initial talent acquisition
– Don’t have to worry about building prestige to attract top-tier talent
– Don’t have to worry about creating and adjusting to new dev pipelines
– Get to benefit from existing IPs that are already beloved and successful, rather than trying to break in.
They already tried that.
why make your stuff better when you can just get rid of the competition
an opinion about business from a person that doesn’t understand business
Throwing money at something often doesn’t work.
No. I want WoW on console.
Yes because starting a game development studio is anywhere near the amount of work of just acquiring an already-profitable, preexisting studio
Creating a good video game company is a lot harder than buying one.
Well I’m sure they will after the deal folds
Hard disagree, only because actiblizz has turned to shit and I hope Microsoft turns them around.
At minimum its not like it can get worse.
Or, they could buy studios and increase the size of the GamePass library exponentially in a fraction of the time.
Probably because they don’t want to end up like Meta with their Metaverse or whatever the fuck is it called,it’s not fun when you spend billions and you get 30 ish active users
Someone on PlayStation made this meme
Wait, didn’t they used to…
They should have invested $70 billion into making a new Freelancer.
Sony has been buying studios and publishers since 1996. The concept of “home grown” studios is 100% corporate marketing. There is one difference here: Microsoft is doing it faster, and they’re finally acquiring games Sony players want. Believe it or not, “they’re making me want an Xbox for the games on Xbox” is not anti-competitive any more than it was when Sony bought Insomniac to make Spider-Man right after Insomniac made Sunset Overdrive—an Xbox exclusive.
Sony invested money in the studios they braught and now we have Uncharted, TLoU, Spiderman, Returnal etc
Purchasing other studios is investing in themselves. It’s not just IP they get, they get a lot of talent and tech with that IP to make existing services better. The obvious one being gamespass.
If Microsoft held onto Bungie we might have some half decent Halo games.
Is purchasing studios the answer? No not really but it’s not inheritly a bad thing, especially when you consider the success of a major rival. Sure they do it a little different and work with a smaller studio and then buy them out, but it’s clearly worked well
Yeah Microsoft of this gen is honestly faceless and non-creative compared to 360. They’ve failed so terribly at making their own, decent, original games during the Xbox One that they’ve got to resort to purchasing other already-successful studios and franchises. Quite sad, actually.
OP is dumb
I think they’ve already shown they’re just not good enough at managing their own stuff to get ahead.
Money doesn’t work like that. The talents are held up at activision blizzard. The IPs are also quite important.
People don’t make AAA games, TEAMS make AAA games
It’s easier and more efficient to buy studios than spend years, maybe decades building your own
damn Microsoft hire this man ASAP biz genuz
Microsoft probably would’ve invested that $70 billion into their own studios if Sony wasn’t investing their own money into blocking games from coming to GamePass
Sony forced Microsoft to money-hat even harder
Sit in a corner and think about how bad of a take this is
Facts
They want the IPs and fan base that comes with them
What a brain dead take lol
Yeah, they didn’t spend that much for the studio/staff, you do realize that, right?
They spent that much for Warcraft, COD, Overwatch, etc.
You clearly know shit about bussiness
TIL programmers grow on trees
Activision is a cash flow machine. They have an extensive history of growth on all fronts of the business especially over the last 5 years via King in the mobile space. They also have all the IP and engines built for their games. You could throw 70 billion dollars into trying to found a new studio and try and make it profitable. That didn’t work out well for Disney. It’s a huge unknown whether starting a new business will ever be cash flow positive or more importantly how long it will take to realize a return. Instead you have the option to scoop up an incredible business at a fair price, realizing that cash flow immediately. It’s almost a no brainer to acquire in these situations. Not to mention its not easy to spend 70 billion dollars, that cash is a drag on company performance if it’s not being utilized, fastest way to use it effectively is purchasing a cash flow positive business.
They are buying the decades long proven and established IPs, the studies are extra.
The thing is though, here is the Microsoft videogame strategy – buy up all of the legendary studios who are prolific about regularly producing a large number of quality titles. Then…….that’s it actually. Just buy them, keep them afloat with just enough budget to spend 5-10 years making one bornerline throwaway title….and yeah……that’s it.
The idea isn’t that they regularly are producing games for XBox or PC now, the idea is that they *AREN’T* making games for Playstation and Nintendo systems.
Bonus fun points: Microsoft has literally admitted to this strategy before in other realms, and in fact became infamous for it during the 90’s and early 2000’s in the general software, UI, and OS realms. They would just buy up companies that they considered in any way a vague threat to their empire, then either just shut them down or wittle them away until they were useless and ineffective. The idea wasn’t that they produced for Microsoft, it was that they weren’t producing for anyone else.
If it were up to Microsoft they would buy up the entire industry and then just shut it down so it wasn’t distracting anyone from buying Microsoft Office 365. They are a vile, toxic company. Always have been. And no, I am not an Apple fan, nor a Google fan, nor an *insert shitty multinational with a storied history of stiffling technology and creativity* fan.
Microsoft has spent the past ten years just trying to move all of the control panel features over to the new “settings” menu and after somehow failing to do so they just kinda said fuck it and gave up. Now Windows settings are spread about a mishmash of interfaces and locations in the most lazy, pain in the ass way possible. You think this company has the cohesive drive to envision a game and see it to completion? Nah.
They bulk of it is buying the intellectual property, the studio just kinda comes with
Competing takes hard work and good ideas. Buying your competitors requires little work, and your ideas no longer matter because the consumer has no other choice.
Agree
People forgetting two main reasons:
1) they’re in a better position to enter the mobile market with King
2) with Gamepass, the acquisition will allow them to easily dump 20 games on there, making it a very appealing subscription service.
Investing in their own studios to accomplish those two goals two goals will take easily decades or more, whereas they can just obtain in ASAP
Look at Halo
Microsoft basically took one of the biggest IPs ever and let it die slowly over years for zero reasons
Focus on what you have
ip’s matter
This is the dumbest opinion I’ve read today.
Amazon and Google tried to do this and failed miserably. Building gaming companies is way harder than it seems..
Its a craft and culture that is hard to build so you just buy it instead
They dint buy studios for 70 billion they bought a bunch of IPs for 70 billion
No. It’s always better to acquire something that has been established and proven to work rather than building something from ground up.
Why? Can you give your expertise on why they should do that?
They suck at that. They can barely manage successful IPs when they get full control (I’m looking at you Halo and Gears)